Of course, you have to host the content on your own site to benefit from the links (from an SEO perspective). As part of your planning process, you need to consider the value your potential partner(s) will receive from the collaboration: future content from you, exposure to your audience, future collaborative projects, etc. Content Example: We analyzed 1 million Google search results. Here's what we learned about SEO from Brian Dean Brian
Dean's study of a million search results and the ranking factors behind them is a prime example of a successful collaborative project - and one that has garnered a huge number of links. backlinko-study Brian Dean has collaborated with a number of people fax number list and companies to create this content. backlinko-contributors Because Dean was able to pool his resources with these other good people, he was able to get a slew of links to his site, Backlinko. majestic-backlinko Brian's post got 7,376 links
from 789 unique referring domains. Unique images/videos Images and other visual content are often easier to link to than purely textual content. When ideating content, think about how to inject visuals into your content to make it more valuable and link-worthy. Images can add value in different ways: Humor. Memes and GIFs help you connect with your audience on a human level, making your content more accessible. Visually striking.